in ten easy steps...
#1
Just pretend everyone knows what you have to offer
#2
Tell yourself you don't have time to spend thinking about promoting your business
#3
Just assume that everyone knows what you have to sell
#4
Convince yourself that you've been in business so long that customers will automatically come to you
#5
Forget that there are potential customers that would do business with you if reminded
#6
Forget that you have competition trying to attract your customers away from you
#7
Tell yourself that it costs too much and you don't get enough out of it
#8
Overlook the fact that advertising is an investment, not an expense
#9
Be sure not to provide an adequate advertising budget for your business
#10
Forget that you have to keep reminding your established customers that you appreciate their business
Just pretend everyone knows what you have to offer
#2
Tell yourself you don't have time to spend thinking about promoting your business
#3
Just assume that everyone knows what you have to sell
#4
Convince yourself that you've been in business so long that customers will automatically come to you
#5
Forget that there are potential customers that would do business with you if reminded
#6
Forget that you have competition trying to attract your customers away from you
#7
Tell yourself that it costs too much and you don't get enough out of it
#8
Overlook the fact that advertising is an investment, not an expense
#9
Be sure not to provide an adequate advertising budget for your business
#10
Forget that you have to keep reminding your established customers that you appreciate their business